For Immediate Release October 11, 2016
CITY OF CORONA RECEIVES ECONOMIC DEVELOPMENT AWARD FOR MOST CONVERSATIONS GENERATED IN 2015
CORONA – The City of Corona is proud to announce that based on a 2015 survey of more than 100 economic development organizations from around the country, it generated more conversations (inquiries) than any other organization with a population between 100,001 and 250,000. The Economic Development Team for the City of Corona generated 850 conversations for the region known as the heart of Southern California – one that represents an area of tremendous growth and cultural richness between Orange County and the Inland Empire.
“The City of Corona is honored to be named as a 2016 winner of the Atlas High Performance Economic Development Award,” said Ryan Cortez, Economic Development Coordinator for the City of Corona. “The Economic Development staff is committed to offering exemplary customer service to the business and real estate development community.”
Denver-based Atlas Advertising collected data from more than 100 economic development organizations in their 2015 High Performance Economic Development benchmarking survey, which included organization- specific information like location, population, annual budget, and number of full time economic development staff. Key metrics garnered from each organization included jobs announced, website visits received, number of organizations serviced (or inquiries generated), and capital invested announced for a period of 12 months.
The results of the benchmarking survey were compiled and presented in Atlas’ 2016 white paper, “The Road to Economic Development Marketing Reinvention.”
“With their continued, superior performance in the economic development industry, the City of Corona has demonstrated that it is one of the highest performers in the nation,” said Guillermo Mazier, CEO of Atlas Advertising. “Their leadership and staff have truly made an impact in Corona, Orange County, and throughout Southern California.”
About Atlas Advertising: Atlas Advertising is a niche economic development marketing, strategy, and creative firm whose goal is to connect people to places and ideas to action. They’ve worked with more than 190 economic development organizations in 48 states and six countries, helping communities grow their economies, attract talent, and compete for jobs through technology, strategy, and digital marketing innovations. Their work and engagements with economic development organizations helps facilitate the creation of 400 jobs per week in the communities where they work
About the City of Corona: Corona is located adjacent to Orange County California at the junction of the 91 and 15 freeways with a population of more than 160,000 residents. Corona’s industrial base has played an important role in the growth of the City and its employee base. There are more than 42,000 jobs within
Corona and there is a workforce of more than 84,000. Economic Development is the business advocate, always looking for ways to help the business community with incentives, communication, and team building. For more information regarding The City of Corona visit www.DiscoverCorona.com.
Economic Development Specialist 951-739-4964