Zumiez

5/10/2010
Zumiez stores are designed with an "organized chaos" theme that consistent with their teenage audience. Zumiez stores are stocked with couches and video games encouraging customers to shop for longer periods of time and to interact with each other. Part of their engagement with their fans, Zumiez holds their annual "Couch Tour" in which a several skateboarding team travels the country (mall to mall) and holds an outdoor free demo where they show off their best skateboarding skills. Other key parts of the Couch Tour include free live music provided by popular bands, product giveaways, games, as well as the titular couch and TV set up with the Tony Hawk skateboarding video game.